“To my mind the old masters are not art; their value is in their scarcity.” ~ Thomas Edison
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Do you milk re-purpose bygone posts written when there was time to create content for your website? Cobbler with no shoes sighs. Bloggers, companies, marketers, PR experts, social media strategists and finger-on-the pulse peeps often conclude content wears the crown: dishing up data, insights and generally good information propels us to sharable status on social media platforms, provides important resources for current and would-be clients and keeps us in the industry A List.
Agreed. And Ruh Ro. What if you buy into aforementioned perks yet find it difficult to churn out blog brilliance on the regs due to Smallness?
Imagine Mr. Edison duking it out with Gates.* “Hooray!” I exclaim as the former wields a powerful upper cut. But my eyes drop as I sniff out smarminess.
Comeback kid retorts “But the broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate.” Thanks for bringing attention to this Bill Gates snippet Craig Bailey.
Small. And harumph.
Wait! Consider The Te of Piglet. In a land of Big Everything, why not capitalize on the Virtue of Small. Potential includes:
- Precision
- Expertise
- Tailored attention
- Depth
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*I’d pay money to watch that fight. Not very Zen, I know.
