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My bubble got burst by several colleagues in one day, the old fashioned way. Snail mail. A postal pile-up. Bang, Bang, Bang. An entrepreneurial story goes something like this: work; work harder; burn out; take break; back to work; work … Continue reading
One brain-breaking bootstrap endeavor, particularly for small businesses, is authentically building newsletter lists. It’s a speedy world, yet the need to grow doesn’t trump etiquette. Few like receiving a newsletter they didn’t agree to. Read: backfire.
It’s a speedy world, yet the need to grow doesn’t trump etiquette.
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Pickle: a campaign to launch alas short on folks at the receiving end. Deadline looming, we went the “old-fashioned” route: informing colleagues about the newsletter, inviting them to opt-in or opt-out, one personalized email at a time. Arduous? Yes. Worth it? Tenfold. The campaign was a hit. A few said “Nah” while others appreciated the approach, wishing us success while taking a vested interest in our campaign. One colleague responded, “Thanks for the most wonderful opt-in email I ever received.” The “Nah’s” welcomed the power to say No. Regardless of in or out, the back-and-forth dialogue paved an exchange for what’s in our respective hoppers these days. An impromptu catch up.
Shazam.
Newsletters provide a great digest of our work, though they won’t trump the tailored “Hello.” Often as possible, ditch robotics. Send a note, make a call or meet for coffee. Ain’t nothin’ like the personal touch.
Often as possible, ditch robotics. Send a note, make a call or meet for coffee.
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Meantime:
–Offer to mention your recipient’s work if this aligns with your company culture. Sharing is caring.
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–Specify newsletter topics along with preparation schedule. Fishing for content reduces with an inbox full of fodder.
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–Share direct contact information. Better than a bubble.
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–Request feedback. Criticism and comments could build your best campaigns.
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Tips to add? Let us know in our comments section.
Here’s a template best peppered with a personal touch. Reference the 5k or the article that made you laugh.
Dear Name,
“To my mind the old masters are not art; their value is in their scarcity.” ~ Thomas Edison
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Image courtesy of HubSpot
Do you milk re-purpose bygone posts written when there was time to create content for your website? Cobbler with no shoes sighs. Bloggers, companies, marketers, PR experts, social media strategists and finger-on-the pulse peeps often conclude content wears the crown: dishing up data, insights and generally good information propels us to sharable status on social media platforms, provides important resources for current and would-be clients and keeps us in the industry A List.
Agreed. And Ruh Ro. What if you buy into aforementioned perks yet find it difficult to churn out blog brilliance on the regs due to Smallness?
Imagine Mr. Edison duking it out with Gates.* “Hooray!” I exclaim as the former wields a powerful upper cut. But my eyes drop as I sniff out smarminess.
Comeback kid retorts “But the broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate.” Thanks for bringing attention to this Bill Gates snippet Craig Bailey.
Small. And harumph.
Wait! Consider The Te of Piglet. In a land of Big Everything, why not capitalize on the Virtue of Small. Potential includes:
Image courtesy of All Free Vectors
As always, your comments are king. Please feel free to share.
*I’d pay money to watch that fight. Not very Zen, I know.