Burst My Bubble: 3 Uplifting Tips


This gallery contains 5 photos.

My bubble got burst by several colleagues in one day, the old fashioned way. Snail mail. A postal pile-up. Bang, Bang, Bang. An entrepreneurial story goes something like this: work; work harder; burn out; take break; back to work; work … Continue reading

Share Button

Clutch: Series of Soaring Toward Success (Or Not)

clutch1: (kluch) A tense, critical situation: came through in the clutch.

Our series “Clutch” tells of hard work paying off (or not) and methods used to reach goals.

Want in?

Send your stories our way.* If vices are part of your strategy, say so. Whether that means “connecting” with others on social media by checking your feed 50 times per day, endless cups of coffee (doesn’t work up in this piece), or a helpful method to the madness you’re willing to share. Use the nifty black box slidey “Contact Us” thingy on our blog to reach us and submit your story. We’ll be in touch.

Compilation launches 2014.

*We reserve the right to edit submitted stories and content. Our editorial choices are our own. BYOC**.

**Brew Your Own Coffee


Share Button



I’m not built for coffee. No matter the artsy bird sketch. It makes me feel like I need to go the hospital. #stilldrinkingit #leftoverincoffeepot #teahound #help


Share Button

Twitter on Twitter


There is hardly anything more fun than Googling “Twitter on Twitter.”

Share Button

The Art of Asking: Building Newsletter Lists

One brain-breaking bootstrap endeavor, particularly for small businesses, is authentically building newsletter lists. It’s a speedy world, yet the need to grow doesn’t trump etiquette. Few like receiving a newsletter they didn’t agree to. Read: backfire.

It’s a speedy world, yet the need to grow doesn’t trump etiquette.
Tweet this!

Pickle: a campaign to launch alas short on folks at the receiving end. Deadline looming, we went the “old-fashioned” route: informing colleagues about the newsletter, inviting them to opt-in or opt-out, one personalized email at a time. Arduous? Yes. Worth it? Tenfold. The campaign was a hit. A few said “Nah” while others appreciated the approach, wishing us success while taking a vested interest in our campaign. One colleague responded, “Thanks for the most wonderful opt-in email I ever received.” The “Nah’s” welcomed the power to say No. Regardless of in or out, the back-and-forth dialogue paved an exchange for what’s in our respective hoppers these days. An impromptu catch up.


Newsletters provide a great digest of our work, though they won’t trump the tailored “Hello.” Often as possible, ditch robotics. Send a note, make a call or meet for coffee. Ain’t nothin’ like the personal touch.

Often as possible, ditch robotics. Send a note, make a call or meet for coffee.
Tweet this!


–Offer to mention your recipient’s work if this aligns with your company culture. Sharing is caring.
Tweet this!

–Specify newsletter topics along with preparation schedule. Fishing for content reduces with an inbox full of fodder.
Tweet this!

–Share direct contact information. Better than a bubble.
Tweet this!

–Request feedback. Criticism and comments could build your best campaigns.
Tweet this!

Tips to add? Let us know in our comments section.

Here’s a template best peppered with a personal touch. Reference the 5k or the article that made you laugh.

Dear Name,

I’m launching my newsletter featuring interesting insights into the industry we share, and would very much like to add you to my recipient list. I believe you’ll find our campaigns valuable which is why I’m personally inviting your closer look. Of course, you may unsubscribe at any time. Though in lieu of leaving our list, we’d mutually benefit from your insight. How can we best serve you? With respect to your time, our newsletter is prepared on [specify day] and arrives [specify sending schedule]. Keep us posted on your projects; we are happy to spread the word about companies doing good work.
Share Button