brain-breaking bootstrap endeavor, particularly for small businesses, is authentically building newsletter lists. It’s a speedy world, yet the need to grow doesn’t trump etiquette. Few like receiving a newsletter they didn’t agree to. Read: backfire.
It’s a speedy world, yet the need to grow doesn’t trump etiquette.
Pickle: a campaign to launch alas short on folks at the receiving end. Deadline looming, we went the “old-fashioned” route: informing colleagues about the newsletter, inviting them to opt-in or opt-out, one personalized email at a time. Arduous? Yes. Worth it? Tenfold. The campaign was a hit. A few said “Nah” while others appreciated the approach, wishing us success while taking a vested interest in our campaign. One colleague responded, “Thanks for the most wonderful opt-in email I ever received.” The “Nah’s” welcomed the power to say No. Regardless of in or out, the back-and-forth dialogue paved an exchange for what’s in our respective hoppers these days. An impromptu catch up.
Newsletters provide a great digest of our work, though they won’t trump the tailored “Hello.” Often as possible, ditch robotics. Send a note, make a call or meet for coffee. Ain’t nothin’ like the personal touch.
Often as possible, ditch robotics. Send a note, make a call or meet for coffee.
–Offer to mention your recipient’s work if this aligns with your company culture. Sharing is caring.
–Specify newsletter topics along with preparation schedule. Fishing for content reduces with an inbox full of fodder.
–Share direct contact information. Better than a bubble.
–Request feedback. Criticism and comments could build your best campaigns.
Tips to add? Let us know in our comments section.
Here’s a template best peppered with a personal touch. Reference the 5k or the article that made you laugh.